Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutesRemarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
How Does Your Website Invite Students Into Your School’s Story?
Date posted: November 4, 2015
Reading Time: 6 minutesCompelling storytelling is not only a pillar of content marketing – it is also a powerful ally in crafting a...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutesTo compete successfully on the search engines for top rankings, your college or university web team needs to have a...
Tips for Better Higher Education Pay-Per-Click (PPC) Marketing
Date posted: October 27, 2015
Reading Time: 8 minutesAs the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...