Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
Date posted: November 23, 2022
Reading Time: 13 minutesToday’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also...
Inbound Marketing for Schools: Your Guide to Attracting New Students
Date posted: November 16, 2022
Reading Time: 10 minutesNowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research...
6 Tips for Writing Email Marketing Content for Prospective Students
Date posted: November 9, 2022
Reading Time: 8 minutesEmail marketing is a way for your school to deliver messages straight to prospective students. Even with all the software...
How to Set Goals and KPIs in Your University Social Media Strategy
Date posted: November 2, 2022
Reading Time: 11 minutesSocial media often serves as a hub, allowing prospects to interact with a potential school and get a glimpse into...
SEO for Private Schools: Boosting Your Visibility in the Parent Research Process
Date posted: October 26, 2022
Reading Time: 12 minutesParents often conduct a lot of research before choosing a school for their child. During this stage, parents learn about...
6 Ways an Online Student Application Portal Can Streamline Your Recruitment Process
Date posted: October 19, 2022
Reading Time: 9 minutesA streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...
How to Amplify Your School’s Message With Social Media Engagement Ideas
Date posted: October 12, 2022
Reading Time: 10 minutesCreating the right content for social media can be a challenge for most schools. But an even bigger challenge is...
Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing
Date posted: October 5, 2022
Reading Time: 2 minutesA compelling video can do wonders to improve your school’s engagement and brand awareness. After all, it can serve as...
How to Leverage WhatsApp for Education
Date posted: September 28, 2022
Reading Time: 9 minutesToday, instant messaging platforms are capturing the time and attention of students all over the world, and WhatsApp is a...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...