Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote
Date posted: March 9, 2022
Reading Time: 11 minutesBy now, the power and popularity of video content should come as no surprise—especially when faced with eye-opening statistics that...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutesEmail marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...
How Your School Can Use Evergreen Content to Improve Its Google Search Rankings
Date posted: February 23, 2022
Reading Time: 10 minutesContent development is an essential part of a strong digital marketing strategy, attracting new visitors while retaining old ones. In...
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Date posted: February 16, 2022
Reading Time: 8 minutesSchools today are facing a rising challenge to engage potential students with the information and data that they put out....
Learn How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 15 minutesHow do I market my language school? This is a common question for language schools looking to increase bookings and...
First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutesMulti-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal
Date posted: February 2, 2022
Reading Time: 11 minutes2021 has been an eventful year for student recruitment. New technologies, events, and revised frameworks are pushing us forward towards...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Brand Differentiation and Why it Matters in a Crowded School Market
Date posted: January 26, 2022
Reading Time: 9 minutesIt’s no secret that competition in the education world is more significant than ever. New generations of students are faced...
7 Winning Student Recruitment Strategies to Drive Results
Date posted: January 19, 2022
Reading Time: 14 minutesUnderstandably, the past few years have been unpredictable to say the least. Institutions across a wide range of industries have...