Setting SMART Goals in Student Recruitment Strategies
Date posted: May 19, 2021
Reading Time: 8 minutesOn a basic level, your school probably already knows what its overall goals are when it comes to marketing and...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...
Are TikTok Ads the Next Big Thing in Social Media Advertising for Education?
Date posted: May 5, 2021
Reading Time: 13 minutesIts videos are frequently featured on the most popular talk shows, and regularly shared across social platforms. You may have...
7 Steps to an SEO Audit for Schools
Date posted: April 28, 2021
Reading Time: 11 minutesHow would you rate your school’s SEO efforts? Are you performing well in strategically important searches? Do you attract organic...
Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
9 Things You Didn’t Know You Could Do With HEM’s Student Application Portal
Date posted: April 14, 2021
Reading Time: 9 minutesHEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...
Could ‘Content Consolidation’ Boost Your School’s SEO?
Date posted: April 7, 2021
Reading Time: 9 minutesIs more content better? Not always. While a content marketing strategy that involves a regular, frequent publishing schedule should be...
9 Tips for Writing Engaging Copy in Social Media Marketing for Higher Education
Date posted: March 31, 2021
Reading Time: 13 minutesTo engage prospective students, you have to catch them where they live – and it’s no secret that your prospects...
How to Craft the Perfect Homepage for Your Higher Education Website
Date posted: March 24, 2021
Reading Time: 10 minutesFirst impressions are everything—whether on a first date or visiting a school’s website for the first time. Since prospects tend...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 12 minutesThe world of social media marketing is constantly changing, introducing new trends and technologies that open a world of opportunities...