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Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

Reading Time: 3 minutesThe concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...

Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....

Reading Time: 4 minutesHigher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

Reading Time: 7 minutesOn the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Reading Time: 9 minutesNot so long ago, students who had been accepted to a college or university might expect a phone call, an...

Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...

Reading Time: 7 minutesWhy buy a whole album when you can just download the one or two songs you really want from iTunes?...

Reading Time: 7 minutesBranding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...