How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutesLast fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutesLast week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...
Come meet us at EduWeb 2013!
Date posted: July 19, 2013
Reading Time: < 1 minuteWe are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...
Telling Your School’s Story with Student Testimonials
Date posted: July 19, 2013
Reading Time: 4 minutesWhat is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...
4 Steps to Designing your Website for International Student Recruitment
Date posted: July 15, 2013
Reading Time: 5 minutesInternational student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...
Configure Cross-Domain Tracking For Colleges Marketing Measurability
Date posted: July 12, 2013
Reading Time: 3 minutesBesides its powerful reporting capabilities, one of Google Analytics’s greatest strengths is its ability to be used out of the...
Configure cross-domain tracking to enhance your College’s marketing measurability
Date posted: July 12, 2013
Reading Time: 3 minutesOne of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...
How to Implement Your Content Sharing Strategy for Higher Ed: Part I
Date posted: July 11, 2013
Reading Time: 5 minutesThe rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...