Should Your College be on Pinterest? We Have Questions to Help Your College Pinterest Strategy
Date posted: June 14, 2012
Reading Time: 4 minutesPinterest has been around for over a year and a half, but it is already a social media force to...
ACCC/World Congress 2012 and The Value of Meeting in Person
Date posted: June 2, 2012
Reading Time: 2 minutesAt the recent World Congress 2012, (ACCC and the World Federation of Colleges and Polytechnics) meeting in Halifax, we had...
Reading Time: 3 minutesEveryone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and...
Google Adwords Launches Auction Insights Report
Date posted: May 24, 2012
Reading Time: 2 minutesGoogle Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...
7 quick tips to boost your students’ engagement for graduation
Date posted: May 23, 2012
Reading Time: 3 minutesIt’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are...
Reading Time: < 1 minuteHigher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered...
What Does Facebook’s IPO Mean for Education Marketing?
Date posted: May 17, 2012
Reading Time: 2 minutesAs you may have heard, Facebook is selling roughly 25% of its shares at $38 per share. This values the...
Reading Time: 2 minutesBig data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...
Reading Time: 3 minutesSocial media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...