Moving to a Mobile-First Mindset
Date posted: September 17, 2013
Reading Time: 4 minutesThe rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...
Best Practices for Virtual Tours in Higher Education
Date posted: September 5, 2013
Reading Time: 5 minutesAdmissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...
How to Make Compelling Promotional Video for Higher Education
Date posted: September 4, 2013
Reading Time: 4 minutesWebsite design for colleges and universities is a constant challenge because of the need to express an abundance of information...
Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less
Date posted: September 2, 2013
Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...
Facebook Contests For Colleges: Rules Change Yet Again – What Does It Mean for Your College?
Date posted: August 30, 2013
Reading Time: 3 minutesFacebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...
LinkedIn for Colleges: Key Insights on the University Pages Feature
Date posted: August 21, 2013
Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutesWith over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
Make your Facebook ads appear on newsfeeds thanks to the Power Editor
Date posted: August 7, 2013
Reading Time: 5 minutesMany schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutesLast fall, we wrote a piece to help you get your college started on Google+ with best practices to create...