3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference
Date posted: February 28, 2014
Reading Time: < 1 minuteOn Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutesOn Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...