Google Analytics

Google Analytics in Higher Education: Goal Tracking Made Easy for Schools

Date posted: September 27, 2017

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Date posted: January 9, 2017

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any...

Date posted: November 7, 2016

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...

Date posted: September 23, 2015

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

Date posted: July 16, 2015

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...

Date posted: May 6, 2015

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...

Date posted: January 30, 2015

The primary goal of any higher educational institution, be it a trade school, career college or language school should be...

Date posted: December 15, 2014

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...

Date posted: November 25, 2014

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...

Date posted: November 21, 2014

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...

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