Google Analytics

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

Tags: Analytics for student recruitment, analytics in education, analytics in higher education, Analytics-Driven Marketing, Google Analytics, google analytics in higher education

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

Tags: Google Analytics, Higher Education Marketing, international student recruitment, ppc for international recruitment, recruiting international students

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...

CATEGORIES: Analytics, Education Marketing

Tags: education analytics, Education ma, Google Analytics, Higher Education Marketing

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

Tags: Content marketing, Google Analytics, Higher Education Marketing, student personas

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...

CATEGORIES: Analytics, Blog, Education Marketing

Tags: Analytics-Driven Marketing, Google Analytics, Higher Education Marketing

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

Tags: Education Marketing, Google Analytics, Mobile Marketing, Search Engine News, Web Design

The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the...

The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the...

CATEGORIES: Blog, Education Lead Generation

Tags: Google Analytics, Social Media marketing for schools, student recruitment

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

Tags: Content marketing, content strategy and development, Education Marketing Tips, Google Analytics, Recruitment Solutions, Social Media, Web Analytics

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...

CATEGORIES: Analytics, Blog

Tags: Google Analytics, student recruitment, Web Analytics, Webinar

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...

CATEGORIES: Analytics, Blog, Education Marketing

Tags: Analytics-Driven Marketing, Google Analytics, Web Analytics