Google Analytics

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any...

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...

The primary goal of any higher educational institution, be it a trade school, career college or language school should be...

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...