Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutes It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutes While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...
Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutes We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutes Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutes During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutes Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
How to Boost Student Recruitment With Email Marketing
Date posted: January 30, 2015
Reading Time: 6 minutes The primary goal of any higher educational institution, be it a trade school, career college or language school should be...
10 Questions to Test the Strength of your Institution’s Marketing Integration
Date posted: December 15, 2014
Reading Time: 5 minutes For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...
FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS
Date posted: November 25, 2014
Reading Time: 2 minutes Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutes It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...