What can Google Analytics Measure?
Date posted: November 28, 2011
Reading Time: 3 minutes As we’ve said often in the past, Google Analytics is at the heart of analytics-driven marketing. It is a powerful...
Reading Time: 3 minutes More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...
Reading Time: < 1 minute Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...
Reading Time: < 1 minute Google has announced new publicly available reports in the Traffic Sources section of Google Analytics. These new reports include: Queries Impressions,...
Reading Time: 5 minutes Your current students already know how to find you, but how easy is it for prospects from around the world...
Reading Time: 3 minutes If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...
Reading Time: 2 minutes Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...
Reading Time: 3 minutes Curious about how other schools use Web analytics? HigherEdExperts recently conducted a survey to find out the state of Web...
Reading Time: < 1 minute Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...
Reading Time: 2 minutes What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...