Reading Time: 12 minutes Planning an open house for your school? Good call. A well-run open house can be one of the most powerful...

Reading Time: 11 minutes In today’s world, where attention spans are short and options are endless, student recruitment has become both an art and...

Reading Time: 11 minutes In a world obsessed with TikTok trends and digital ad spends, it’s easy to overlook the humble email. Yet, email...

Reading Time: 14 minutes Reaching today’s college and university students, most of whom belong to Generation Z, requires more than a digital presence. It...

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...

Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is...

Reading Time: 8 minutes To stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current...

Reading Time: 9 minutes Today’s schools need to get creative to promote their programs in a way that resonates with prospects. To spur action...