Bringing Big Data to your School’s Analytics
Date posted: September 3, 2013
Reading Time: 3 minutesEvery day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...
Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less
Date posted: September 2, 2013
Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...
Facebook Contests For Colleges: Rules Change Yet Again – What Does It Mean for Your College?
Date posted: August 30, 2013
Reading Time: 3 minutesFacebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...
Are Microsites Right for Your School?
Date posted: August 23, 2013
Reading Time: 5 minutesA college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...
LinkedIn for Colleges: Key Insights on the University Pages Feature
Date posted: August 21, 2013
Reading Time: 5 minutesLinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutesWith currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
3 Tips for Recruiting Transfer Students
Date posted: August 16, 2013
Reading Time: 5 minutesTransfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or...
Make your Facebook ads appear on newsfeeds thanks to the Power Editor
Date posted: August 7, 2013
Reading Time: 5 minutesMany schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...
Digital Metrics Every School Should Measure
Date posted: July 31, 2013
Reading Time: 4 minutesSo your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...