In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them...

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are...

Should your college be on Instagram?

Date posted: August 19, 2013

With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...

The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...

A few months ago we explained why college newsletters were an essential part of any communications strategy and how to...