How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 10 minutesOver the past few years, there has been a fundamental shift in how we use social media – a trend...
How Instant Messaging and the WhatsApp Bot for Education are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 11 minutesOver the past few years, there has been a fundamental shift in how we use social media marketing for educational...
Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns
Date posted: January 11, 2017
Reading Time: 10 minutesPay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...
5 Social Media Marketing Trends Your School Needs to Know About in 2017
Date posted: December 28, 2016
Reading Time: 8 minutes2016 once again saw a flood of changes in the world of social media. From new features – such as...
Why You Should Consider Adding Native Advertising to your Higher Education Marketing
Date posted: December 14, 2016
Reading Time: 10 minutesMedia consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...
Is Medium a Higher Ed Content Marketing Game-Changer?
Date posted: November 30, 2016
Reading Time: 10 minutesIt’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two...
5 Incredibly Useful Ways to Engage Prospective Students with Storify
Date posted: October 12, 2016
Reading Time: 8 minutesCurated content -posts which collect and share content from a range of different sources- has long been one of the...
Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About
Date posted: September 21, 2016
Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....
4 Simple Time Management Tips for Education Lead Generation Campaigns
Date posted: September 14, 2016
Reading Time: 7 minutesOnline student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of...
5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutesDo you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...