The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns
Date posted: December 13, 2017
Reading Time: 10 minutesA great strength of social media is that it is a channel designed not only to allow an individual or...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutesAny school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutesThere’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutesWith over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
What University Recruitment Pros Around the World Can Learn from UK University Clearing Campaigns
Date posted: August 30, 2017
Reading Time: 8 minutesProfessionals working in the education field are no strangers to the seasons of higher education marketing, and right now, it’s...
Beyond ESL: Language School Marketing for Non-English Courses
Date posted: August 23, 2017
Reading Time: 8 minutesWhile English remains the most in-demand language for education, countless students around the globe are eager to learn other languages....
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
Reading Time: 8 minutesWhat is a digital student community? While there is no single definition, and much will depend on your student base...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Reading Time: 9 minutesThroughout the year, your school’s marketing needs will shift and change. At some point, you may need to promote a...
How to Use Weibo for Student Recruitment in China
Date posted: July 19, 2017
Reading Time: 10 minutesLaunched in 2009, Weibo has long been an important channel for schools looking to connect with prospective students in China....