As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...

It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Google+ for Student Recruitment

Date posted: December 3, 2013

About a year ago we shared a blog post with some great tips about getting your college started on Google+...

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...

On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...