Using Snapchat University Marketing to Recruit Students with New Self-Serve Social Ads
Date posted: July 12, 2017
Reading Time: 10 minutesWhile many schools use Snapchat university marketing as part of their organic social media strategy, few run paid ads on...
How to Promote Language School Summer Camp
Date posted: July 5, 2017
Reading Time: 11 minutesIt would be an excellent idea if you choose to Promote Language School Summer Camp at your school. It’s a...
4 Ways ‘Stories’ are Transforming Social Media in Higher Education
Date posted: June 28, 2017
Reading Time: 9 minutesIs your school using social media stories to engage with prospective students? A fun and unique format that combines text,...
Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 11 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutesSocial media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 10 minutesImagine a platform that combines messaging, social sharing, video, search, service tools and lightweight applications in one mobile environment. For...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Engaging Parents in International Student Recruitment
Date posted: March 16, 2017
Reading Time: 11 minutesMost education marketing is understandably focused on prospective students. Savvy schools, however, recognize that choosing to study abroad is often...
Location in Student Recruitment: How to Market Your Campus
Date posted: March 8, 2017
Reading Time: 9 minutesA school’s location shapes far more than the view from campus. It affects what students expect to pay, how they...