How to Promote Language School Summer Camp
Date posted: July 5, 2017
Reading Time: 11 minutesIt would be an excellent idea if you choose to Promote Language School Summer Camp at your school. It’s a...
4 Ways ‘Stories’ are Transforming Social Media in Higher Education
Date posted: June 28, 2017
Reading Time: 9 minutesIs your school using social media stories to engage with prospective students? A fun and unique format that combines text,...
Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 10 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutesSocial media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 9 minutesImagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single, easy-to-use platform. Imagine...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
Reading Time: 13 minutesWhile most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutesYou may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
Reading Time: 7 minutesFor many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...