The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutesSocial media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 9 minutesImagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single, easy-to-use platform. Imagine...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
Reading Time: 13 minutesWhile most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutesYou may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
Reading Time: 7 minutesFor many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...
Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention
Date posted: February 15, 2017
Reading Time: 11 minutesSchools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutesOver the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutesYour Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutesBelieve it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...