Social Media Marketing

Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....

Reading Time: 10 minutesDo you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...

Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...

Reading Time: 12 minutesProspective students encounter hundreds of claims while comparing schools and programmes. Many institutions promise academic excellence, a supportive community, innovative...

Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...

Reading Time: 10 minutesWhy does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...

Reading Time: 9 minutesThe ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to...

Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Reading Time: 13 minutesUniversities produce original knowledge every day, but much of that work never reaches prospective students in a form they can...