Visual Storytelling with Instagram’s New Ads for Colleges
Date posted: October 21, 2015
Reading Time: 8 minutes Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutes Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator
Date posted: September 16, 2015
Reading Time: 3 minutes The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutes At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutes On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Reading Time: 9 minutes Not so long ago, students who had been accepted to a college or university might expect a phone call, an...
Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutes Not so long ago, students that had been accepted to a college or university might expect a phone call, an...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutes In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
WhatsApp for Schools: Exploring a Potential Marketing Strategy
Date posted: July 22, 2015
Reading Time: 6 minutes For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...
WhatsApp With Your Mobile Student Recruitment?
Date posted: July 22, 2015
Reading Time: 6 minutes For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...