Can Google Analytics Diversify Your Marketing?

Date posted: November 29, 2011

Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...

What can Google Analytics Measure?

Date posted: November 28, 2011

As we’ve said often in the past, Google Analytics is at the heart of analytics-driven marketing. It is a powerful...

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Your current students already know how to find you, but how easy is it for prospects from around the world...

If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...

Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...

What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...

More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.