Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...

What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...

Higher Education Marketing founder Philippe Taza shares his experiences implementing and using Google Analytics. What should you know about this increasingly important Web marketing tool? Why should you use it? And what are some common mistakes you can avoid? Click here to find out his thoughts on this increasingly important Web Analytics tool.