Reading Time: < 1 minute Google has announced new publicly available reports in the Traffic Sources section of Google Analytics. These new reports include: Queries Impressions,...
Reading Time: 2 minutes Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...
Reading Time: < 1 minute Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...
Reading Time: 2 minutes What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...
Reading Time: 6 minutes Higher Education Marketing founder Philippe Taza shares his experiences implementing and using Google Analytics. What should you know about this increasingly important Web marketing tool? Why should you use it? And what are some common mistakes you can avoid? Click here to find out his thoughts on this increasingly important Web Analytics tool.