2012 Report on Higher Ed Marketing for For-Profit Schools
Date posted: July 20, 2012
Reading Time: 3 minutesCUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Can Google Analytics Diversify Your Marketing?
Date posted: November 29, 2011
Reading Time: 3 minutesGoogle Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...
Reading Time: 2 minutesGoogle Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...
Reading Time: 2 minutesWhat sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...