Can Google Analytics Diversify Your Marketing?

Date posted: November 29, 2011

Reading Time: 3 minutes Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...

Reading Time: 2 minutes In our last post, we discussed why creating a student blog is a great way to stand out from your...

Why Your School Needs A Student Blog

Date posted: November 23, 2011

Reading Time: 3 minutes Source As schools rely increasingly on social media to interact with prospects and students, blogs have taken the backseat in...

Reading Time: 3 minutes A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It...

Reading Time: < 1 minute Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Reading Time: 2 minutes Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...

3 Reasons Your School Needs A Student Blog

Date posted: September 2, 2011

Reading Time: 2 minutes While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their...

Reading Time: 2 minutes Is your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.