Reading Time: 2 minutes

Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the upcoming Strategic Enrolment Marketing & Management (SEMM) Forum.

Philippe will be presenting a workshop on education lead generation and the evolving best practices in digital marketing in higher ed. “An event like SEMM Forum brings together all different kinds of higher ed professionals, which not only sparks a lot of great ideas, but also drives discussion on the topics and trends that we are most interested in right now,” he says.

The SEMM Forum is hosted by Brainstorm Strategy Group Inc., a consulting agency that specializes in research development, training and education and strategic consulting and offers clients customized workshops that focus on campus recruitment, career education and marketing, management training and various other topics in business development.

With particular focus on first-year program development, higher education student recruitment and success, marketing case studies and strategies, as well as social media strategy and implementation, the SEMM Forum participants can expect to gain insight on a wide spectrum of higher ed developments.

Philippe’s presentation will provide an update on current best practices in digital marketing strategy and online lead generation for Colleges and Universities. The presentation will review recent developments and evolving best practices in digital marketing in higher ed, including Analytics, Search Engine Optimization, Pay per Click, Content Development, and Social Media Marketing, and will discuss how they are used to increase student lead generation.

“When selecting speakers, we look for individuals that are leading experts in their field, are offering innovative or new approaches to strategic enrolment management and pse marketing and can express their ideas though interesting and informative case studies, presentation of new research and the sharing of best practices,” says Graham Donald, President, Brainstorm Strategy Group Inc.

The SEMM Forum will take place in Toronto from Monday, May 6 – Wednesday, May 8. The event will consist of three distinct days of programming that are targeted to meet enrolment management, post-secondary education marketing and student success objectives. Delegates can choose to attend individual days or the entire event.

When you register for the SEMM Forum please use our PROMOTION CODE: HEM4 to receive a $50 discount.

We hope to see you there!