Mobile Marketing

Reading Time: 4 minutes You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...

Reading Time: 6 minutes A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

Reading Time: 5 minutes The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...

Reading Time: 4 minutes For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...

Reading Time: 4 minutes The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...

Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

Reading Time: 6 minutes Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...

Reading Time: 5 minutes It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...

Reading Time: 3 minutes YouTube is one of the best education lead generation platforms. YouTube videos are low-cost advertising assets for colleges and universities....

Reading Time: 3 minutes Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets...