Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutesGoogle’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutesMarketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference
Date posted: April 28, 2014
Reading Time: < 1 minuteOn Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
Infographic – Mobile Apps in Higher Education Marketing
Date posted: April 10, 2014
Reading Time: < 1 minuteColleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
Snapchat Education: A Potential Student Marketing Trend
Date posted: March 10, 2014
Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Could Snapchat be the Next Big Trend in Student Marketing?
Date posted: March 10, 2014
Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
Ten Years of Facebook in Higher Education Marketing
Date posted: February 4, 2014
Reading Time: 6 minutesAs Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...