HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference
Date posted: April 28, 2014
Reading Time: < 1 minuteOn Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
Infographic – Mobile Apps in Higher Education Marketing
Date posted: April 10, 2014
Reading Time: < 1 minuteColleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
Snapchat Education: A Potential Student Marketing Trend
Date posted: March 10, 2014
Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Could Snapchat be the Next Big Trend in Student Marketing?
Date posted: March 10, 2014
Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
Away with Words – Leveraging the Power of Images
Date posted: January 20, 2014
Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...