In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...

A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

Text Messaging for Student Recruitment

Date posted: October 24, 2013

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...

Mobile Apps in Higher Education Marketing

Date posted: October 16, 2013

For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...

Moving to a Mobile-First Mindset

Date posted: September 17, 2013

The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...