Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutesOnce viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...
How National and Regional Education Strategies Are Changing International Student Recruitment
Date posted: March 28, 2018
Reading Time: 9 minutesInternational students can bring a lot to a country. They can help to increase the pool of skilled labour available,...
Getting the Most out of YouTube for Schools
Date posted: March 21, 2018
Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...
Opportunities for International Student Recruitment in Vietnam
Date posted: March 14, 2018
Reading Time: 9 minutesInstitutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly...
Higher Education Texting Ideas for Every Stage of the Enrollment Journey
Date posted: March 7, 2018
Reading Time: 9 minutesAmid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutesThe standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutesLocation has long been an important part of search – people want to know about the good things that are...
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?
Date posted: January 31, 2018
Reading Time: 11 minutes The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with...