Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutesOur ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutesFacebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutesWhen it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutesWhen it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Best Higher Ed Visual Campaigns on Facebook and Instagram
Date posted: April 30, 2014
Reading Time: 6 minutesIn case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutesAs post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Improving Higher Ed Social Media Campaigns with #Hashtag Tracking
Date posted: April 24, 2014
Reading Time: 5 minutesSocial media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...