Social Media Marketing

Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Reading Time: 6 minutesEvery college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...

Reading Time: 6 minutesWith the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...

Reading Time: 6 minutesAs more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...

Reading Time: 6 minutesAs Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...