University Presidents on Social Media: 8 Best Practices
Date posted: March 26, 2014
Reading Time: 9 minutesA university president’s social media presence can make institutional leadership more visible, understandable, and accessible. It can also create reputational,...
Snapchat Education: A Potential Student Marketing Trend
Date posted: March 10, 2014
Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Could Snapchat be the Next Big Trend in Student Marketing?
Date posted: March 10, 2014
Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Innovative Approaches to Student Admissions
Date posted: March 5, 2014
Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
Recruiting Russian Students: 8 Strategies for Universities
Date posted: February 18, 2014
Reading Time: 9 minutesRecruiting students from Russia in 2026 requires a very different approach from the one institutions used a decade ago. Russia’s...
10 Press Release Best Practices for Higher Education
Date posted: February 13, 2014
Reading Time: 11 minutesA press release can still be useful in higher education, but not because it creates easy backlinks or guarantees media...
8 Strategies for International Student Recruitment in Brazil
Date posted: January 30, 2014
Reading Time: 9 minutesBrazil remains a meaningful source market for international education, but it should not be approached with the assumptions that shaped...
Away with Words – Leveraging the Power of Images
Date posted: January 20, 2014
Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...
What Does Facebook’s Shrinking Teen Usage Mean For Your School?
Date posted: January 10, 2014
Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...