Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutesWhen it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Best Higher Ed Visual Campaigns on Facebook and Instagram
Date posted: April 30, 2014
Reading Time: 6 minutesIn case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutesAs post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Improving Higher Ed Social Media Campaigns with #Hashtag Tracking
Date posted: April 24, 2014
Reading Time: 5 minutesSocial media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...
Higher Education Presidents with Social Media Presence
Date posted: March 26, 2014
Reading Time: 6 minutesEvery college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....
Snapchat Education: A Potential Student Marketing Trend
Date posted: March 10, 2014
Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Could Snapchat be the Next Big Trend in Student Marketing?
Date posted: March 10, 2014
Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Innovative Approaches to Student Admissions
Date posted: March 5, 2014
Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...