Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Building Social Admissions on Strong Marketing Foundations
Date posted: February 23, 2015
Reading Time: 4 minutesSponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...
Blogging Best Practices for Student Recruitment
Date posted: January 15, 2015
Reading Time: 2 minutesThursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...
3 Higher-Ed Social Media Blunders (and What They All Have in Common)
Date posted: December 1, 2014
Reading Time: 6 minutesAccording to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutesPersonalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
What You Should Know About LinkedIn For University Students
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...
LinkedIn Introduces New Tools for Students Choosing Universities
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...
Understanding Saudi Arabian Student Recruitment
Date posted: September 12, 2014
Reading Time: 8 minutesWhat’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...
How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...