Social Media Marketing

Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...

Reading Time: 8 minutesInstagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

Reading Time: 8 minutesInstagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

Reading Time: 3 minutesThe concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....

Reading Time: 7 minutesOn the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Reading Time: 9 minutesNot so long ago, students who had been accepted to a college or university might expect a phone call, an...

Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...

Reading Time: 9 minutesIn his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...