LinkedIn Content Marketing Strategy: Showcasing Your School’s Community
Date posted: May 17, 2023
Reading Time: 9 minutesIt’s no surprise that LinkedIn is a great platform for schools looking to attract professional, career-minded prospects. But did you...
How to Define Your School’s Unique Value Proposition
Date posted: April 26, 2023
Reading Time: 11 minutesSchools do not differentiate themselves by collecting more adjectives. Terms such as “innovative,” “student-centred,” “career-focused,” and “world-class” appear across thousands...
Video Marketing for Schools: Using YouTube to Attract Prospects
Date posted: April 12, 2023
Reading Time: 9 minutesContent and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools...
Common Facebook Scams That Target Schools & How to Spot Them
Date posted: March 14, 2023
Reading Time: 6 minutesScams are unfortunately a part of our increasingly digital world and they won’t be disappearing any time soon. While in...
Should Your School Be on TikTok?
Date posted: March 2, 2023
Reading Time: 3 minutesIt’s not news that TikTok is all the rage, but should your school be on TikTok producing organic content, running...
Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Date posted: January 25, 2023
Reading Time: 11 minutesIn order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and...
Drive Engagement, Build Your Brand and Generate Leads with Boosted Posts for Schools
Date posted: January 18, 2023
Reading Time: 4 minutesDo you publish on social media only to hear crickets in response? More often than not, the problem is not...
Social Media Trends for Schools: 6 Strategies to Explore
Date posted: January 11, 2023
Reading Time: 10 minutesHow can you boost the success of your social media strategy? By staying up to date on current trends and...
How to Build a Content Calendar for Schools in 7 Steps
Date posted: January 4, 2023
Reading Time: 9 minutesA content calendar for schools should do more than show what will be published next Tuesday. It should give marketing,...
How a Digital Marketing Audit for Schools Can Uncover Gaps and Identify Opportunities for Growth
Date posted: December 14, 2022
Reading Time: 11 minutesHow do you know if your digital marketing is up to par or if there are gaps or missed opportunities...