Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutesWhat is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
7 Fun Ways to Master How to Promote a School on Social Media
Date posted: August 18, 2021
Reading Time: 14 minutesThe education sector has had some great news, with reports looking favourable for a strong re-entry to in-person learning in...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 11 minutesIf you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
Instagram Reels: An Exciting New Feature in Instagram Marketing for Schools
Date posted: June 23, 2021
Reading Time: 14 minutesIn all probability, your school long ago joined the ranks of educational institutions around the world using Instagram in its...
Are TikTok Ads the Next Big Thing in Social Media Advertising for Education?
Date posted: May 5, 2021
Reading Time: 13 minutesIts videos are frequently featured on the most popular talk shows, and regularly shared across social platforms. You may have...
9 Tips for Writing Engaging Copy in Social Media Marketing for Higher Education
Date posted: March 31, 2021
Reading Time: 13 minutesTo engage prospective students, you have to catch them where they live – and it’s no secret that your prospects...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 12 minutesThe world of social media marketing is constantly changing, introducing new trends and technologies that open a world of opportunities...