While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate,...

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...

Over the past few years, there has been a fundamental shift in how we use social media – a trend...

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...

2016 once again saw a flood of changes in the world of social media. From new features – such as...