Your School’s Guide to Higher Ed Social Media Stories in 2021
Date posted: March 3, 2021
Reading Time: 9 minutes With more social media channels adopting the ‘stories’ feature, and more companies using this format to build their brands, it’s...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutes Over the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutes What do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
7 Higher Education Marketing Trends for 2021
Date posted: December 30, 2020
Reading Time: 8 minutes To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 10 minutes What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...
The Benefits of LinkedIn Conversation Ads for Schools
Date posted: November 11, 2020
Reading Time: 9 minutes The student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutes Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...
7 Core Elements of a Social Media Marketing Audit for Schools
Date posted: August 5, 2020
Reading Time: 13 minutes How well do you think your school uses social media? Are you up to date with all the latest trends...
How to Provide an In-Person Admissions Experience Online
Date posted: July 1, 2020
Reading Time: 10 minutes Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...
6 Tips for Creating a Foolproof Content Marketing Strategy for Online Courses
Date posted: June 23, 2020
Reading Time: 11 minutes If you want to establish your school as a trustworthy online course provider, you need the online reputation to back...