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Newsletter
5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Promoting a Really Small College? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?
Date posted: March 30, 2016
We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
