College Marketing Coordinator Tips

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

Tags: branding for schools, College Marketing Coordinator Tips, content strategy and development, Education Marketing, student recruitment, student retention

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: College Marketing Coordinator Tips, content strategy and development, Higher Education Marketing, student recruitment

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

Tags: College Marketing Coordinator Tips, content strategy and development, Education Marketing Tips, Millennial student recruitment, social media marketing, student recruitment

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Content marketing, content strategy and development, Education Marketing Tips, Higher Education Marketing, student recruitment

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...

CATEGORIES: Blog, Content Development, Education Marketing, News

Tags: alumni engagement, College Marketing Coordinator Tips, content strategy and development, Education Marketing News, student recruitment, student retention

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...

CATEGORIES: Blog, Content Development, Education Marketing

Tags: College Marketing Coordinator Tips, content strategy and development, education lead generation, Education Marketing, student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Content marketing, content strategy and development, Education Marketing, Education Marketing News

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Education lead management, Education lead nurturing, Marketing Automation, Recruitment Solutions, social media marketing

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

Tags: College Marketing Coordinator Tips, Content marketing, Education Marketing News, international student recruitment

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: College Marketing Coordinator Tips, content strategy and development, education lead generation, Education Marketing Tips, student recruitment