4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutes More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutes Colleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutes To compete successfully on the search engines for top rankings, your college or university web team needs to have a...
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutes On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
PPC for Student Lead Generation: Search vs. Display?
Date posted: June 17, 2015
Reading Time: 6 minutes Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...
Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutes Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutes Email is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook
Date posted: March 17, 2015
Reading Time: 2 minutes We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...
42 Content Angles to Jumpstart Your Next Blog Post
Date posted: March 9, 2015
Reading Time: 3 minutes Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,...
Tips and Tools for Generating Great Topics for Higher Ed Blogging
Date posted: January 13, 2015
Reading Time: 6 minutes If you are responsible for a regular blog post, you know how hard it can be to keep the ideas...