LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...

To compete successfully on the search engines for top rankings, your college or university web team needs to have a...

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...

Anatomy of a Higher Ed Testimonial

Date posted: April 29, 2015

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...

We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,...

If you are responsible for a regular blog post, you know how hard it can be to keep the ideas...

The Best of 2014 Higher Ed Holiday Greetings

Date posted: December 29, 2014

It is that time of year again and holiday greetings are featured on college and university web sites all over...