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Higher Education Marketing

Education CRM Essentials: Creating Your Ideal Admissions Workflows

February 27, 2019


marketing automation for education

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should reach out to a new prospect? What channel should you...read_more

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should reach out to a new prospect? What channel should you...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Online Student Recruitment

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8 Ways to Supercharge Productivity with CRM and Marketing Automation for Schools

January 30, 2019


education marketing CRM

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the potential of new markets? Or maybe you’d just use it...read_more

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the potential of new markets? Or maybe you’d just use it...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Online Student Recruitment

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5 Ways CRM and Marketing Automation Can Aid International Student Recruitment

October 31, 2018


education crm

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment, Online Student Recruitment

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Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


automating student recruitment

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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