By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...

Redefining Inbound Marketing for Schools

Date posted: August 21, 2019

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

Does your admissions team have trouble dividing its workload? Do you find it difficult to know which prospects to follow...

Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...

It’s no surprise that more and more schools are investing in marketing automation software. A multifunctional solution that can help...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the...

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...