It’s no surprise that more and more schools are investing in marketing automation software. A multifunctional solution that can help...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the...

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...