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Higher Education Marketing

5 Ways CRM and Marketing Automation Can Aid International Student Recruitment

October 31, 2018


education crm

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment, Online Student Recruitment

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Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


automating student recruitment

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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