Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

Reading Time: 2 minutesIf your school is not ranking well on search engine results, you are not making the most of your website...

Reading Time: 4 minutesHigher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.