LinkedIn Introduces New Tools for Students Choosing Universities
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
Strategies For Responding To Students on Social Media
Date posted: July 23, 2014
Reading Time: 5 minutesWhen it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...
2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads
Date posted: July 21, 2014
Reading Time: 4 minutesSource How well do your lead generation forms convert? To explore this question we’ve written a number of posts...
Digital Marketing Priorities and Messaging for Colleges
Date posted: July 16, 2014
Reading Time: 6 minutesOne of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutesEach page on your higher ed website has a job to do. I think we can also all agree that...
Innovative Approaches to Student Admissions
Date posted: March 5, 2014
Reading Time: 5 minutesIn the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...