HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutesPersonalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutesConsider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutesIn a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
What You Should Know About LinkedIn For University Students
Date posted: October 9, 2014
Reading Time: 7 minutesChoosing which college or university to attend is one of the most important decisions a young person has to make,...