Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutesHave you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online
Date posted: September 28, 2016
Reading Time: 9 minutesWith some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Reading Time: 5 minutesEmail marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...