International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency...

Your boss says you need to generate more student leads and it is your job to figure out how to...

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.