5 Steps to Flawless Student Inquiry Follow-Up
Date posted: August 16, 2017
Reading Time: 8 minutesDigital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutesIn a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutesSocial media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 11 minutesIs your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain...
Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention
Date posted: February 15, 2017
Reading Time: 11 minutesSchools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutesBelieve it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
How to Leverage your Faculty for Domestic and International Student Recruitment
Date posted: November 9, 2016
Reading Time: 9 minutesWith an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the...
Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutesHave you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online
Date posted: September 28, 2016
Reading Time: 9 minutesWith some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...