Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 10 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutesIn a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutesSocial media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
New Opportunities and Challenges for International Student Recruitment in Mexico
Date posted: May 10, 2017
Reading Time: 11 minutesWith a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high...
Promoting ESL Education for International Students To Study Further
Date posted: May 3, 2017
Reading Time: 9 minutesWhile there are several good reasons to learn English, an increasing number of international students now see it as a...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 9 minutesImagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single, easy-to-use platform. Imagine...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 11 minutesIs your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
Reading Time: 13 minutesWhile most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...