7 Inspired Education Marketing Ideas for ‘Back to School’ Season
Date posted: September 5, 2018
Reading Time: 9 minutesFor institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutesWhen discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
Instagram Advertising for Schools: Your How-to Guide
Date posted: July 11, 2018
Reading Time: 10 minutesAs of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...
5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutesOf all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...
Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutesSummer is finally here! For many schools, this time of year is a chance for students and instructors to take...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...
Getting the Most out of YouTube for Schools
Date posted: March 21, 2018
Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...