College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...

When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your...

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...