Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutesSummer is finally here! For many schools, this time of year is a chance for students and instructors to take...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...
Getting the Most out of YouTube for Schools
Date posted: March 21, 2018
Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutesThe standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?
Date posted: January 31, 2018
Reading Time: 11 minutes The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutesFor schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutesOne of the most exciting things about working in digital marketing is that the online world is constantly changing and...
The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns
Date posted: December 13, 2017
Reading Time: 10 minutesA great strength of social media is that it is a channel designed not only to allow an individual or...