4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutesThe standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?
Date posted: January 31, 2018
Reading Time: 11 minutes The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutesFor schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutesOne of the most exciting things about working in digital marketing is that the online world is constantly changing and...
The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns
Date posted: December 13, 2017
Reading Time: 10 minutesA great strength of social media is that it is a channel designed not only to allow an individual or...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutesAny school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutesThere’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutesWith over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...