College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...

Recruiting Russian Students

Date posted: February 18, 2014

With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...

International Student Recruitment in Brazil

Date posted: January 30, 2014

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier...

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...