Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...

The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate...

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for...

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the...

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...