As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...

Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Not so long ago, students that had been accepted to a college or university might expect a phone call, an...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...