Charting the Enrollment Journey in Higher Ed Social Media
Date posted: March 27, 2019
Reading Time: 10 minutesThinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutesIt’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
Targeting International Students in the Middle East and North Africa
Date posted: February 6, 2019
Reading Time: 11 minutesThe MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and...
The Unique Challenge of Recruiting International Students from Europe
Date posted: January 23, 2019
Reading Time: 11 minutesWhen discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India,...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutesThe location of a school can be a huge factor in the decision-making process of prospective students at all levels....
Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutesWhile increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...
Pro Tips for Creating Social Media Stories for Schools
Date posted: January 2, 2019
Reading Time: 9 minutesThink of a typical social media post, and you probably picture a short snippet of text accompanied by a photo...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutesThe increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
6 Paths to Instant Growth on Instagram for Schools
Date posted: December 12, 2018
Reading Time: 10 minutesInstagram for schools has arguably been the best-performing social network of the last decade. Now commanding over a billion users,...
A Beginner’s Guide to Using Marketing Automation for Education
Date posted: December 5, 2018
Reading Time: 11 minutesIn today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a...