Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...

Visitors to your website and social media channels are hoping to get an insider view of what life will be...

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....

Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...

Blogging Best Practices for Student Recruitment

Date posted: January 15, 2015

Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...

How to Develop & Leverage Student Personas

Date posted: November 25, 2014

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank...

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...

Choosing which college or university to attend is one of the most important decisions a young person has to make,...

Understanding Saudi Arabian Student Recruitment

Date posted: September 12, 2014

What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...