Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...

The Top 10 HEM Blog Posts of 2014

Date posted: January 7, 2015

Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of...

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...

Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...

Content Discovery Tools for Higher Ed Marketing

Date posted: November 12, 2014

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...