6 Ways to Use Competitor Benchmarking in Digital Marketing Audits for Schools
Date posted: February 5, 2020
Reading Time: 10 minutesThere’s no getting around the fact that education is a competitive field. From universities, to language schools, to the K-12...
Inbound Marketing Analytics for Schools, Channel by Channel
Date posted: January 22, 2020
Reading Time: 11 minutesThere’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
7 Common Language School Booking Process Challenges and How to Solve Them
Date posted: November 13, 2019
Reading Time: 9 minutesCrafting the perfect booking process is difficult for any school, but the Language School Booking Process encounters difficulties in offering...
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Reading Time: 13 minutesGoogle Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
8 Things You Can Improve With a Web UX Audit for Schools
Date posted: October 9, 2019
Reading Time: 11 minutesIt’s a well-known fact that user experience (UX) is one of the most important website design factors, but many schools...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
Reading Time: 12 minutesAs international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
9 Steps to Building the Perfect Forms in your Student Application Portal
Date posted: September 25, 2019
Reading Time: 10 minutesAn essential but often underestimated factor in converting students is the quality of your application forms. If your school offers...