Conversion Optimization

Reading Time: 12 minutesThe shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Reading Time: 10 minutesAlthough every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

Reading Time: 11 minutesIf you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

Reading Time: 11 minutesThe life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...

Reading Time: 10 minutesThere’s no getting around the fact that education is a competitive field. From universities, to language schools, to the K-12...

Reading Time: 11 minutesThere’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...

Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

Reading Time: 9 minutesCrafting the perfect booking process is difficult for any school, but the Language School Booking Process encounters difficulties in offering...

Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...