How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutesIt’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
8 Ways to Supercharge Productivity with CRM and Marketing Automation for Schools
Date posted: January 30, 2019
Reading Time: 8 minutesWhat could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the...
A Beginner’s Guide to Using Marketing Automation for Education
Date posted: December 5, 2018
Reading Time: 11 minutesIn today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a...
HEM is Hosting a FREE Webinar for Language Schools Next Week!
Date posted: November 30, 2018
Reading Time: 3 minutesWe’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST,...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
5 Ways CRM and Marketing Automation Can Aid International Student Recruitment
Date posted: October 31, 2018
Reading Time: 8 minutesInternational student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutesCustomer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...
Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies
Date posted: September 19, 2018
Reading Time: 11 minutesWith summer over and a new academic semester in full swing, this time of year is often a period of...