Delivering the Booking Experience Today’s Students Expect with an Online Application Portal
Date posted: May 29, 2019
Reading Time: 8 minutesMany of today’s students will do most of their shopping online. They buy products, order services, make appointments, and plan...
8 Steps to Precise Personalization with Education CRM and Marketing Automation
Date posted: March 20, 2019
Reading Time: 9 minutesIt’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...
Reading Time: 10 minutesDeciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutesIt’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
8 Ways to Supercharge Productivity with CRM and Marketing Automation for Schools
Date posted: January 30, 2019
Reading Time: 8 minutesWhat could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the...
A Beginner’s Guide to Using Marketing Automation for Education
Date posted: December 5, 2018
Reading Time: 11 minutesIn today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a...
HEM is Hosting a FREE Webinar for Language Schools Next Week!
Date posted: November 30, 2018
Reading Time: 3 minutesWe’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST,...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
5 Ways CRM and Marketing Automation Can Aid International Student Recruitment
Date posted: October 31, 2018
Reading Time: 8 minutesInternational student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...