With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...

At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...

Anatomy of a Higher Ed Testimonial

Date posted: April 29, 2015

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...