6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutesWhen managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutesWhat makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutesOver the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...