The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutesCustomer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...
Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies
Date posted: September 19, 2018
Reading Time: 11 minutesWith summer over and a new academic semester in full swing, this time of year is often a period of...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutesWhen managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutesWhat makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...