HEM is Hosting a FREE Webinar for Language Schools Next Week!
Date posted: November 30, 2018
Reading Time: 3 minutesWe’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST,...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
5 Ways CRM and Marketing Automation Can Aid International Student Recruitment
Date posted: October 31, 2018
Reading Time: 8 minutesInternational student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutesCustomer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...
Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies
Date posted: September 19, 2018
Reading Time: 11 minutesWith summer over and a new academic semester in full swing, this time of year is often a period of...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...