Voice Search Optimization for Higher Education SEO
Date posted: April 25, 2018
Reading Time: 9 minutesThough voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutesKeywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
Higher Education Texting Ideas for Every Stage of the Enrollment Journey
Date posted: March 7, 2018
Reading Time: 9 minutesAmid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutesFor schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutesAny school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutesThere’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutesFor the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...
Optimizing Your Strategy for Mobile Student Recruitment
Date posted: November 8, 2017
Reading Time: 11 minutesThe trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...
Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutesWith over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...