Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in...

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where...

PPC for International Student Recruitment

Date posted: April 8, 2014

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...

Each page on your higher ed website has a job to do. I think we can also all agree that...

Innovative Approaches to Student Admissions

Date posted: March 5, 2014

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....